health communications

Health Risk Communication

Health risk communication involves the exchange of information about a health threat in such a way that the target audience can perceive high enough levels of susceptibility and severity to motivate actions or behaviors that reduce the risk or avoid the threat. The goals of health risk communication are to enhance knowledge and understanding, build trust and credibility, encourage dialogue, and influence attitudes, decisions, and behaviors.

• Tools and Techniques for Effective Health Risk Communication (Agency for Toxic Substances and Disease Registry)

• Risk Communication: Working With Individuals and Communities To Weigh the Odds (U.S. Public Health Service)

• Risk communication: Evolution and Revolution (Wisconsin Medical Journal)

• A Primer on Perceptions of Risk, Risk Communication and Building Trust (The Keystone Center)

• Health risk communication using comparative risk analyses (Journal of Exposure Analysis and Environmental Epidemiology)

• Communicating about Risks to Public Health: Pointers to Good Practice

• Effective Use of Risk Communication Strategies for Health & Safety Educational Materials (Scott Hutcheson)

• Analysis of Risk Communication Strategies and Approaches with At-Risk Populations to Enhance Emergency Preparedness, Response, and Recovery (RAND Health)

• Risk Communications: A Neglected Tool in Protecting Public Health (Harvard School of Public Health)

• Testing the Theoretical Design of a Health Risk Message: Reexamining the Major Tenets of the Extended Parallel Process Model (Health Education & Behavior)

• Recommendations To Improve Health Risk Communication (U.S. Department of Health and Human Services)