health communications

Health Marketing

Health marketing is an innovative approach to public health that applies traditional marketing principles and theories alongside science-based strategies to prevention, health promotion and health protection.

• National Center for Health Marketing (CDC) 

• Public Health Marketing Project (Michigan Association for Local Public Health)

• Social Marketing and Public Health Lessons from the Field (Social Marketing National Excellence Collaborative)

• Improving Health Through Health Marketing (Jay M. Bernhardt, PhD, MPH)

• Public Health Communications Toolkit (National Association of County and City Health Officials)

• Tips and Templates for Public Service Announcements (National Association of County and City Health Officials)

• Media Outreach Guide (National Association of County and City Health Officials)

• Making Health Communication Programs Work (National Cancer Institute) 

• Media Advocacy Manual (American Public Health Association)

• Media Advocacy Workbook (The Banting Institute)

• Assessing the Effectiveness of Public Education Campaigns (Kaiser Family Foundation)